About AgentScout
AgentScout is a free vendor advocacy service that helps New Zealand homeowners pick the best real estate agent for their property using independent 12-month sales data. AgentScout was founded in 2025 by Ronnie Seiler and operates nationally across New Zealand.
What AgentScout does
AgentScout analyses 12 months of recent property sales in each seller's suburb to identify the real estate agents with the strongest performance. We rank agents on four objective metrics: average sale price compared to council valuation, total sales volume in the seller's specific suburb, total sales across the past 12 months, and current active listings. From this analysis we produce a shortlist report comparing 2 to 3 vetted agents, with the data behind each recommendation included.
Who AgentScout serves
AgentScout serves property owners in New Zealand who are preparing to sell. Our typical client is a homeowner who wants to choose the best real estate agent for their suburb but doesn't have time to manually research every agent's recent sales record. AgentScout works with sellers in cities and towns across New Zealand, including Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Palmerston North, and smaller centres.
How AgentScout makes money
AgentScout is free for property sellers. We earn a finder's fee from the recommended real estate agent, but only if the agent wins the listing and successfully sells the property. The fee is paid out of the agent's standard commission and never out of the seller's pocket. This means AgentScout is only paid when the seller wins, which keeps our recommendations aligned with the seller's interests.
Why AgentScout is different
Most sellers choose a real estate agent based on a gut feeling, a friend's referral, or a glossy marketing brochure. AgentScout uses real local sales data instead. We analyse every sale in the seller's suburb over the past 12 months across all major New Zealand real estate brands, including Ray White, Harcourts, Barfoot & Thompson, Bayleys, LJ Hooker, and Property Brokers. AgentScout is independent and not affiliated with any agency, which means our recommendations are based on data, not brand partnerships.
Frequently asked questions
- Is this service really free for sellers?
- Yes, completely. There are no fees, subscriptions, or hidden costs for sellers. Our service is funded by a small finder's fee that the recommended agent pays us, only if they successfully sell your property. You will never receive an invoice from AgentScout.
- How do you make money?
- We earn a finder's fee from the real estate agent we recommend, but only if they win your listing and successfully sell your property. The fee comes out of the agent's standard commission, never out of your pocket. This means we only get paid if you choose one of our agents and the sale completes.
- Do you work with all real estate brands?
- Yes. AgentScout is independent and not affiliated with any agency. We analyse agents from every major New Zealand brand including Ray White, Harcourts, Barfoot and Thompson, Bayleys, LJ Hooker, and Property Brokers. We recommend agents based on real sales data, not brand partnerships.
- Will I get spammed by agents?
- No. We do not pass your details to any agent until you give explicit permission. After we send your shortlist report, you decide whether to proceed with an introduction. Your information stays private until you tell us otherwise.
- How do you decide which agents to recommend?
- We analyse 12 months of recent sales data in your suburb to identify agents with strong local activity, premium sale prices relative to council valuation, and proven track records. We then narrow the list to 2-3 verified performers and send you a shortlist with the data behind each recommendation.
- What if I have already spoken to an agent?
- That is fine. Many clients come to us after meeting one or two agents. We can include any agent you have already spoken to in your report so you can compare them objectively against our top picks. We never pressure you to switch.
- How quickly will I hear from you after submitting the form?
- We aim to call within 2 hours during business hours. The first call is a brief verification where we confirm your details and answer any quick questions. The full report follows shortly after, usually within 24 hours.
- What does my report actually contain?
- Your report compares 2-3 vetted agents on real performance metrics: average sale price vs council valuation, sales volume in your suburb, total sales over the past 12 months, and current active listings. Each agent profile includes their agency, recent local sales, and a recommendation explaining why they are a strong match.
Defined terms
- Vendor advocate
- A specialist who works exclusively for property sellers, helping them select the right real estate agent and providing impartial advice. A vendor advocate's loyalty is to the seller; their fee is paid by the agent who wins the listing, not the seller.
- Sale-to-CV ratio
- A performance metric comparing an agent's average sale price to the council valuation (CV) of the properties they sold. Expressed as a percentage above or below CV.
- Local dominance
- An agent's transaction volume within a specific suburb over a 12-month period. High local dominance indicates deep area knowledge and an established local buyer database.
- Vetted agent
- An agent who has met AgentScout's data thresholds for sales volume, local market presence, and price performance, and who has agreed to AgentScout's referral terms.
- Shortlist report
- A custom data report sent to a property seller after AgentScout completes its analysis. Compares 2-3 vetted agents on objective performance metrics with the data and reasoning behind each recommendation.
Contact
AgentScout is operated by Ronnie Seiler. Contact: ronnie@agentscout.co.nz, phone +64 27 370 2390. Web: https://agentscout.co.nz. Facebook: https://www.facebook.com/agentscoutnz.